Monday, 23 January 2012


Yesterday we were busy shooting our second set of stock ready for ASOS. The last week has been slightly insane preparing the stock as all of you who follow the brand will know every garment is hand made in the studio! Currently all garments have been produced by myself with the occasional help of interns and other kind people popping in and out, so from this week we are looking to recruit a more permanent team of People working within the studio. Abigail Donaldson joined the team last week she is now taking on the roll of a general assistant helping us with almost every aspect of the brand however her main roll is answering emails and garment enquires. Abigail will now be handling all enquiries into the "Borrowing" of garments and will be keeping track with which garments are currently out on loan to shoots and which are being packaged and sent to Stylists, Events and Editorials. This week has really been all hands on deck in the studio we have had a crazy amount of people passing through the doors helping in various ways: studding, tie dying, shoot preparation, labelling garments, dressing models etc. SO A MASSIVE THANK YOU TO EVERYONE INVOLVED IN THE SHOOTS PREPARATION!!

The actual shoot was PHENOMENAL!!!! We were working with the most AMAZING TEAM <3 Photographer Emma Alexander, MUA & Hair Sandra Cormack & assistant Anna Pillans. and my amazzzzzzzzzing models Sula Powell & Stefania Ottelli Zoletti - Genuinely in love with these gurlls! I cannot emphasise enough what great people they all are to work with. The shoot ran smoothly, we got every shot we were after and I cannot wait to get the final Images back! Its so refreshing working with some new faces and these girls were out of this world a total breath of fresh air and absolutely perfect for representing the label! Here's a few sneaky images from the day .....

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