Monday, 31 October 2011


I have so much catching up / updating to do on the blog & website its unreal. So apologies in advance that the show review is a week late. Last week was chaos from start to finish. 24 hr all nighters in the studio finishing off last minute garment details, horrifying train journeys trying to get the collection from one place to the other, packages going out all week for press and editorial shoots, a couple of interviews, La La Land Launch and preparation for the ASOS store launch. All in all a hectic week but we couldn't have been happier with the overall response to the AW collection.

Showing at ITCOW was a completely different experience from anything we have ever done. I really enjoyed showing with other designers, meeting everyone during the day and the set of the show looked amazing and totally fitted the theme. You have got to give it to Claire and Ally these girls work soooo bloody hard on these events insuring everything fits the theme down to a T from the visuals, music, styling, hair, MU and even the models tiny horror nails. As much as i Loved seeing my collection on the beautiful ITCOW models storming the runway it was the not being fully involved in the last minute dressing and sending out of the models and tweaks to the styling that was the only negative for me. But that has absolutely nothing to do with the event itself which was ACTUALLY AMAAAAAZZZZZING!!!!! and more to do with me being a complete control freak when it comes to my designs, the styling and over all presentation of them. I just think in order to present a new collection to the public they need to be able to see the themes underlying within the garments, what the collection is all about and for the garments to have the same captivating effect on the audience I really needed to be in control of everything from model scouting, hair & MU to shoes and styling. Obviously impossible to do with a group show but perhaps this is just what the Isolated Heroes label is all about. Overall Itcow was a complete SUCCESS raising all the designers involved profiles, making some good dollaz for rape crisis Scotland and since leaving the show it has definitely helped me confirm the decision to have a label launch and start showing independently.

All Images by Duncan Holmes, Daniela Flores. and Loraine Ross.

To read reviews of the show click here for Bee Waits and here for Saskia Style.

Sunday, 23 October 2011



Longtime friends Rankin and Damien Hirst get together for a joint project that combines their creative mediums. Titled “Myths, Monsters and Legends,” this collaboration between the photographer and the artist enters the world of an imagined sequence of events with monsters of ancient settlements. Albeit they have developed their own respective platforms, both Rankin and Hirst share similar characteristics on a fundamental level. On this project, the two source their inspiration from model Dani Smith as they depict menacing beasts and ethereal bodies based on a mystical era. The two artists have been pushing boundaries and buttons for their entire life’s work, yet for their first collaborative project, it is the past they have chosen to look to for inspiration. Rankin states of the project; “I have a fascination with fantasy and reality, and bringing the two together… That’s what photography is”.

Tuesday, 18 October 2011


Pieces from the Isolated Heroes AW collection have been lucky enough to grace some of the "In The Company of Wolves" promotional posters modelled by the amazing Taz Nowy. If you still don't know what ITCOW is have a read below:

Glasgow fashion takes a macabre twist this month as award-winning fashion show 'In The Company of Wolves' returns with a 70s horror movie theme.
From 8pm on Wednesday 26 October, the much-anticipated event will showcase Scotland's hottest independent design talent in the dark depths of The Sub Club. In inimitable ITCOW style, the evening will be a theatrical spectacle from start to finish, combining music, art, film and fashion. Tickets on sale from Ticket Scotland.


Yesterday we spent the whole day shooting in and around the studio. I have been working closely with photographer Emma Alexander to discuss every element of the shoot from props, Themes and lighting to hair and make up. So fair to say we were pretty organised with what we wanted out of the day of shooting. Part of the day was to be dedicated to shooting for ASOS (more to come later including launch date) and the other part was to shoot my favourite pieces from the AW collection in the most creative way possible. The shots i have seen so far are actually phenomenal! SO excited to get them online! Until then here are some shots from backstage!

A massive thanks to the whole team involved: Models - Ciara Howie (Colours), Josh Liandu. Photographer - Emma Alexander. MUA - Sandra Cormack. Hair - Nikki Rice (Macintyres) Assistant - Hannah McAllister.
Especially to Sandra and Nikki for creating these amazing hair and make up looks!!!


So Since graduating in June and pretty much setting up the label straight away I have had humongous support from the media! Particularly some very nice bloggers. Now its came to the time that i think i need to officially "Launch" the label. With plans bubbling over in my head of a launch party / private exhibition at the very end of the year and a business plan near finalised i think its time to take it to the next step so fingers crossed the support from press, editorial and everyone who has bought or borrowed something from Isolated Heroes will continue into the future. Thank you all massively for the publicity and support i have received so far!

If you haven't already please click on the link to follow the face book page and remember to stay tuned and follow the blog!



WOW! So in the run up to our Autumn Winter collection premiering at the next ITCOW event, the INCREDIBLY TALENTED Tammy from DIY NAILS has been busy creating a set of ISOLATED HEROES inspired nails to go along with the collection. The results are incredible! Fair to say i was squealing as i opened up my email inbox. Tammy has used samples of prints from the AW collection and created a crazy mish mash of tribal prints, 80s geometric shapes and POP colours. And it gets even better! Tammy is also launching some DIY NAIL kits on the first birthday of LA LA LAND boutique where we will be launching our new stock and pieces from the AW range in store. So to avoid missing out on owning a set of these fierce nails get down to LA LA LAND on Thursday the 27th of October!!!!! I can't wait to wear mine!

Thursday, 13 October 2011

Wednesday, 12 October 2011


Some sneaky snaps of MC Gaff E workin it in Isolated Heroes on stage!!! More to come! Currently making her a sequin spandex tribal skeleton suit <3