Sunday, 22 April 2012


Alongside all the crazy Scottish Fashion Awards news and all the celebrating I have still been working like a super trooper in the studio as we have so many different projects on at the moment so there hasn't really been an opportunity to slow down or stop. This weekend I leant out my entire Vooodoo Zumbies SS12 collection and a few extra pieces to Auntie Flo for the filming of their new music video in Dalston Superstore. It was really refreshing meeting the actual band rather than a stylist and was so much fun packing them full of pieces for their film. I so wish I could have been down in London for the day to see it all come together and how everything was styled unfortuantely I had a long weekend of making up orders ahead of me. I can't wait to see the finished product of the music video and the pictures of them performing in Fabric in my collection! So exciting! A massive thank you to the lovely Ally Turnball for suggesting Isolated Heroes to them for this exciting project. Here's a little image from the day stolen off Ally's instagram ....


So Friday brought the news that I had been nominated for Young Designer of the Year at the Scottish Fashion Awards!!! To say i was squealing with excitement would be an understatement! I am still so overwhelmed and slightly shaken about being nominated it just proves that anything is possible when you put your mind to it and hard work really does pay off! Only ten months has past since I graduated and completed my degree at Heriot - Watt University and it is slightly insane to be nominated for such a high profile award and to be attending the Scottish Fashion Awards alongside some of my true fashion idols - Louise Gray, Christopher Kane etc. The last ten months have literally been a whirlwind for me since graduating I have set up my own label, moved into not one but two different studio spaces, Opened my online ASOS store selling our RTW line & diffusion pieces and dressed some incredible ladies - Kreayshawn, MC Gaff E, Charli XCX to name but a few and contributed to some of my all time favourite magazines & editorials : i-D, Idol, I love Fake etc. I really feel that this nomination has marked a milestone in my career as an actual designer and just proves how far you can come in a short space of time and that anything really is possible when you are passionate about something. So I would like to say a massive thank you to Tessa Hartmann and the whole Scottish Fashion Awards team. I am actually so excited for the night there are so many phenomnally talented people in attendance, Congratulations & Good Luck to all the nominees!!

Tuesday, 17 April 2012


In two weeks we have two MAJOR shows going on!!!!! May the 1st brings NIGHTWALK SS12 where we will be showing our BIGGEST BADDEST collection to date with 12 models storming the runway in our threads. We are going to bring an explosion of colour, prints, sequins, shaggy dyed barbie furs, head chains & multi coloured tassel jackets. This ready to wear collection really means a lot to us as its the first little collection we have made with our new studio team. Myself, Tarka & Rosa my amazing new studio assistants. It also marks a kinda stepping stone for us of some other exciting things that will be coming later in the year. SO PLEASE if you are followers of the label and have supported us from the start Please get a ticket! You can Buy them by clicking here.

On May the 3rd we are also soooooo excited to be providing clothes for the first ever HAIR FOR HEROES hair show. If you haven't seen or heard of any of Lou Claves amazing wigs & Hair styles - where have you been? She has been literally working her ass off this year making the most amazing wigs known to mankind! This girls skills are endless and we cannot wait to see what she brings to her own hair show! Get Tickets now from We Love to Boogie or email!!


So like everyone else in the world this week we have became more and more obsessed with instagram. Come follow our daily updates @isolatedheroes !!!

Tuesday, 10 April 2012


Here's some backstage images from our latest ASOS shoot! So much fun was had by all! Thank you to my studio assistants Rosa Howie & Tarka Hughs and my good friend Hannah Mcallister for coming to save the day.

Monday, 9 April 2012


This summer we are bringing you a whole loada bitching accessories to our ASOS store to ensure everyone can afford a slice of the label! All our sick 90's beanies, pokemon and cyber barbie backpacks are online now. Get yours here.

Tuesday, 3 April 2012

HECTIC Studio Timez!

The last week has been crazy busy in the studio! It's normally mental busy in the run up to the new stock launch but this time we have also had magazines in interviewing, people in filming and lots of students from Dundee college coming in to visit. Lots of pleasant distractions from frantically finishing the new stock before the Spring Summer launch! Today we launched the new season on ASOS and we will be showcasing the new season at NIGHTWALK on the 1st of may! Get your tickets NOW! Here are a few images of within the studio walls from the last few weeks remember we have had some kinda ghetto tropical heatwave so excuse the fact we are all literally melting as we work .........