Monday, 28 November 2011


Have been keeping this secret for such a long time!! About 4 weeks ago I was interviewed by VICE Magazine for the VICE STYLE website. Really happy with the article that delves into all the themes behind the collection/

Read the full article HERE.



This weekend we had a little stall at the Bold Souls Santa Baby pop up styling event / Christmas fayre. Apart from the horrific weather all day it was really nice meeting some of the other designers, photographers and graphic designers. So a good day all round now back to working crazily on the stock ready for the ASOS store opening in time for Christmas orders.

Wednesday, 23 November 2011


Full on preparations are in place for the launch of the ASOS store. The studio is packed with exciting new garments hanging on rails ready to go out to customers along with pieces from the Graduate collection, the entire AW Collection and a few of the sell out pieces from the diffusion line have been revisited. The anti Cross denim bomber jacket is also back as I know so many of you wanted one of these last time round! To make sure you don't miss out be logged on and signed in ready for the store launch Saturday 10th of December at 9am! Remember all garments are extremley limited in numbers as they are all hand made in the studio!



Look what we are bringing to the ASOS store! A few pairs available before Xmas. I've got mines!! TRIBAL BAD BOYS! Various styles available!

Sunday, 20 November 2011


Next Saturday we are taking part in the Bold Souls xmas Pop up shop in the Arches, Glasgow. So if you are in the area come on down to Bold Souls to purchase and preview the new stock before it goes live on ASOS.

View the Bold Souls Facebook event HERE.


I have been lucky enough to be featured on the Creative Dundee website talking about my work and my hopes and future aspirations for the label. To read the interview
click HERE.

Friday, 18 November 2011


So basically I was having another Mass clear out of my hard drive this morning and found some of my portfolio work from final year. I really hated this class with a passion! I completely understand the relevance of a portfolio but after working solidly on your final collection for 9 months and then be given four weeks to design
four other collections for commercial briefs which followed "trend forecasting" was completely uninspiring. I just wanted to finish up Uni and get out there with my collection and the portfolio i had built up based around that and do what i wanted to do. As a result of my hatred of the class, avoidance of tutorials and basically no effort whats so ever put into the production of my portfolio lets just say i won't be bringing it to any interviews!

There were however some parts of the portfolio i enjoyed. Particularly my Topshop New Gen print project. I chose to base the collection around the trend forecasting idea of “pigment” for spring/summer 12 I then researched lots of different bright coloured, exciting and eccentric imagery surrounding this trend primarily focusing on the Indian festival “Holi” and looking into traditional peruvian dress blending the two together to create a collection of festival wear experimenting with bright colours, dyes, dip dyes and tide dye and covering this with heavy embellishment.

Sunday, 13 November 2011


Here is a glimpse at some of the amazing photos taken at my studio the other week. We had so much fun on this shoot with an awesome team and working with lots of art direction, backdrops and props again! I really wanted to capture a kinda Voodoo, Shamanistic, Muti Murder type thing! All Images by Emma Alexander. MUA: Sandra Cormack, Hair: Nikki Rice. Models: Ciara Howie and Josh Liandu.


Recently i have been introduced to NOLLYWOOD. The third largest film industry in the world, releasing onto the home video market approximately 1 000 movies each year all based in and around Nigeria. Movies are produced and marketed in the space of a week with cheap equipment, very basic scripts, actors cast the day of the shooting and “real life” locations. Despite the improvised production process, they continue to fascinate audiences and have got me hooked! What is most fascinating about the whole allure of the Nigerian film scene is that the movies are a rare instance of self-representation of the African people into the mass media and the sometimes harsh and horrific scenes portrayed in these movies normally over dramatic and based around romance, witchcraft, bribery and prostitution are all a clear nod to real-world African turmoil and ongoing problems in Nigerian society raising questions on how fabricated these story's really are and how much is based on fact rather than fiction.

Researching Nollywood led me to discovering the amazing South African photographer Pieter Hugo. His work is beyond impressive and I plan on writing more posts on each of his fascinating exhibitions and other works. Here however are a selection of images based on Nollywood films.