Tuesday, 13 March 2012


Remember those ghetto 90's furs I designed a while ago when I was going through a complete clueless obsession! Well today they are down in London and off to a shoot for i-D magazine!!!! UNREAL!!! At the moment there are only two of each jacket but we have had sooooo much interest in the faux furs that we are going to release two for sale next week!!! Get you fingers at the ready as this may be the only two we ever sell!

Monday, 12 March 2012


Last Sunday I received an urgent email from the amazing Leeann Soki Mak saying she was working on a shoot in the area and wanted to see if I had anything she could use. I jumped at the chance as I have admired Leeann's styling work for such a long time and there have often been times when she has wanted to borrow garments but it has always been a case of wrong time and place or the garments already out on loan. Therefor I couldn't miss the opportunity of her styling some Isolated Heroes pieces when she was on Scottish soil. This girl has awesome style ... shaggy coloured furs, Indian jewlz and stripper heels! She also happens to be an incredible stylist with work published in editorials such as BULLET, i-D, Disorder & Idol magazine to name a few as well as a top spot most fashion weeks on radio one extra. I had literally just got home from a shoot in Glasgow when I received the email and therefor contacted her back and got the clothes to her as fast as possible. So fast that the case hadn't even been opened from our shoot the day before. I didn't realise at the time that the shoot was actually for the St Andrews charity fashion show "Don't Walk" Where my friend Vanita Nathwani was modelling. Small world. Here are some of the shots from the day.

Sunday, 11 March 2012

i-D - Achieving Ambitions

This week I also achieved one of my childhood ambitions, being asked to contribute to i-D Magazine!!!!!!! To some of you this might not be that big or important but to me this is genuinely THE BIGGEST THING EVERRRR!!!! Thank you to the lovely stylist Ricky Briggs who has borrowed pieces for the i-D shoot. Right now I can't say who the client is and what it is they are shooting but all ya'll need to know is to look out for Isolated Heroes in the forthcoming issues of i-D!!!!! More info coming soon ..............


GUM magazine

This week has been MENTAL for editorials and publications we have been featured in not one but two editorials in the space of a week andddddddddd also had the pleasure of being interviewed for FLUXX magazine right here in our lovely studio in Dundee. There is a real buzz in the studio just now with so many different projects going on and a strong interest in Isolated Heroes from within the industry it is fantastic being acknowledged and on the radar by some of the top buyers, stylists and editorials in the business! I really think 2012 is away to be our year! With so many exciting things happening already and an ever growing online support from fans and followers of the label all the attention is helping Isolated Heroes expand and evolve into a proper street wear label in 2012.

HADES magazine

Thursday, 8 March 2012


SOOOOOOOO bloody much to catch everyone up on! SO Saturday was literally the best shoot I honestly think I have ever been on. Not only was I working with an amazing group of people who gelled so well making the shoot completely non diva hassle free. I had also been working closely with the photographer Kirstin Kerr leading up to the shoot and we both seemed to have a clear focus of the images we wanted to achieve both hoping to work in a similar style. We had The insanely talented Lou Clave on wigs and hair and the incredible Tammy from DIY nails creating some insane talons! I had also worked closely with Kirstin scouting the perfect model type for the shoot we wanted to go for a real androgynous look preferably girls with shaved heads and boys with long hair to mix it up a little and fit in with the whole labels "genderless" clothing idea. After weeks of trawling the Internet like a couple of creeps we finally found the perfect pair - Ruta Škėmaitė & Stevie Newall. It is extremely rare for a huge group of strangers to come together on a shoot and all seem to be on exactly the same creative wave length all being completely focused wanting to achieve the same outcome. It seemed that everyone who came to help on Saturday had stepped into my "magic pony land" brain and new exactly what I was talking about all day which resulted in AMAZING shots which completely capture the whole ethos of the label creating "optimistic clothing for the new generation of the UK's young and amazing."
Thank you also to Athif Dean for teaching us all how to do henna and my wonderful team: Abigail Donaldson, Rosa Howie & Hanna Mcallister. The shots are truly phenomenal although we cannot leak any now as we are patiently waiting for editorials.

Tuesday, 6 March 2012


So everyone who has been following the blog / facebook will know that our little Studio team is growing! I now work with the amazing Abigail who has taken on the humongous role of marketing, pr, emails and keeping track of all the ASOS orders and I also have two studio assistants. And believe me all these girls work so dammmm hard! Here's some images of the beautiful cape our textiles student Rosa has been busy making for our last shoot ...


Ok I really can't stop going on and on about DIY NAILS but that's because I seriously
cannot get enough of Tammy's mad skillz! This week she designed the most incredible nails I have ever seen for our shoot with the super talented Kirstin Kerr and for a MAJOR editorial! And here's Tammy wurkinnn it in one of our screen printed Sweaters! Get your's here now!

Thursday, 1 March 2012


I so wanna write a big post on the production of these as so many fun photo's were taken during the week of screen printing hell. Literally everyone in the studio covered head to toe in dye! But right now I am running late as usual and running out the door to the studio, so here are a few images of the AMAZING tie dye screen print T's and pastel hand dyed sweaters that are now available to purchase directly from HERE.