Wednesday, 8 May 2013


Fashion Angel Website

 We were delighted to find out in April that we had won the prestigious Fashion Angel , ASOS business mentoring program. We have been trading with ASOS Marketplace since December 2011 and they have been extremely helpful overseeing all stages of our business from the general launch through to advice on our collections development. The Last year and a bit has been a great trading experience and we have enjoyed watching our business grow internationally through our ASOS Marketplace customer base.

Our ASOS Marketplace Store

Current Isolated Heroes range available on ASOS Marketplace

We were absoloutely delighted when Alison Lewy from Fashion Angel and Rachel Humphreys, ASOS’s Senior Marketplace Manager announced that Isolated Heroes had won the place on the prestigious program. Last Friday brought our first visit to ASOS HQ which I will detail in another blog post. We Reviewed all aspects of the business and looked over the labels history, customer base and our current range. Lets just say my to do list right now is massive!

The next six months are set out to be a hectic but extremley benifital time for the Isolated Heroes label while we are part of this prestigious program which sets to nurture and develop creative talent. 
You can read the full press release on the fashion angel website here.

Selection of items currently available in our online store

Demonstrating our ability to work with a number of different industry professionals and  pull together big teams - stylists, photographers etc

Different fabrics and textures Isolated Heroes use within the ASOS Range

Alison Lewy, Fashion Angel’s Director welcomes this opportunity to support an aspiring design business in this way: “We were overwhelmed with applications which show the high demand for industry led mentoring support to assist fashion enterprises. It was a difficult task to choose a winner with so many strong entries. We selected Samantha as we loved the brand aesthetic and felt with the right support the business had potential for growth. Samantha will now have the opportunity to work with a team of high-level, industry professionals from Fashion Angel to ensure the on-going development and success of her business, as well as exposure for the Isolated Heroes brand.”

James Hart, E Commerce Director of ASOS, said: “We are excited to announce Isolated Heroes as the winning recipient of the mentoring programme with Fashion Angel.  Their entry stood out because of both their eagerness to learn, but also their clear ideas as to the way they wanted to develop their business and expand their label.  Samantha’s commitment to her collection on ASOS Marketplace has given her  the strong foundations on which the Fashion Angel mentoring program can build. We can’t wait to see her business grow.”

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