Thursday, 14 July 2011

Tuesday, 12 July 2011


This month I am LONDON bound! Showing at not one but two events in London. Taking part in "Fashion on the Lock" at camden Lock market where i will be selling alongside 20 other graduate designers for two days each selling pieces from their graduate collection alongside another line. I have chosen to diffuse my collection into a street wear line. Literally can't wait to get some pictures up of what I have been working on! More printed bombers, hand painted leather biker jackets with insane African prints, acid house t-shirts, silk chiffon hand embelished tide dye dresses, 90s print bodycon maxis, oversized embroidered voodoo face t-shirts, and more amazing printed jumpsuits! Alongside lazer cuts accessories, tribal neck pieces, and a series of printed caps.

Its fair to say our stall is going to be packed to the brim with amazing one offs from the collection. July has been such an exciting time for me already having been extremely busy with the diffusion line alongside remaking pieces from the graduate show for customers. I cannot wait to get down to London to exhibit!

The second part of my extremely busy week in London is going to be spent at HACKNEY WICKED FESTIVAL. In it’s 4th year HACKNEY WICKED ART FESTIVAL continues its mission to fuel London’s thriving East End art scene with another 3 day extravaganza, showcasing work from local and international artists through galleries, open studios, temporary exhibitions, pop up spaces and events throughout Hackney Wick. I literally cant wait to exhibit and sell at this event! So if you are in London please come down and see us at either Camden Lock on the 27th & 28th or from 29th onwards at Hackney Wicked!

Monday, 11 July 2011


ISOLATED HEROES IS BRANCHING OUT! With a Tumblr, Facebook "like" page, Brand new official website and online store launching soon. Watch this space!!!!

Keep following and add the various sites for up dates on the label!

Thursday, 7 July 2011



Here is a small glimpse of my interactive look book thanks to shoogleit! More looks to follow .........

Wednesday, 6 July 2011

Maria Francesca Pepe

Maria Francesca Pepe's "Jewellery-Wear" is a new concept for the Fashion industry. Fusing together both clothing and jewellery Maria creates interchangeable luxury pieces that blur the boundaries between clothing and accessories, creating a new exciting genre for future generations. This girl is phenomenal! Now showing in London, Milan and Paris with Fashion East, NEWGEN, Vauxhaull Fashion Scout, UKTI and White all backing her along with recently being featured on 10 Magazines "People you should know" List. This girl is definitely not slipping off the radar any time soon.


So normally i wouldn't write anything negative on here as this blog isn't here to slate anyone and is only used for the promotion of new designers and to keep people updated with my own label. But SERIOUSLY some things have been driving me mad this week and I'm sure it would anger other young designers who know what its like to put ridiculous amounts of time and effort into a collection. A designer is someone who creates something by planning the form, look and workings of a garment over seeing every stage of development from original sketches and ideas, to printing, fabric sourcing, dying, production and finishing. Staying up every hour of the day and night working on your collection to get it finished, barley eating or sleeping as you are so busy producing something fresh and exciting. Sticking tassels to a bra you bought out of primark, putting a stud on a tshirt, taking a hem up or cutting a hole through something is NOT designing. This isn't even "reworking", "transforming" or the best i have heard yet "diffusing". In order to do a diffusion line you need to have a collection to first diffuse the clothes from.

And believe me all the blood sweat and tears are worth it when you finally see your finished outcome on the runway and in editorials as you realise all your hard work has finally paid off. This is part of the reason it actually infuriates me when people brand themselves a designer when they haven't put in an ounce of work to even allow anyone to call them that.

Sunday, 3 July 2011


WOOOP! Isolated Heroes is featured in issue 3 of SLAVE Magazine! With a MASSIVE 16 page spread! Amazinnng! Read the magazine here.